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香港城市大學專業進修學院 (CityU(SCOPE))

課程網址: www.cityu.edu.hk/ce/apl/
電話: 3442 5441 / 3442 5433
電郵: aplinfo@cityu.edu.hk

電子商務會計
Accounting for e-Business

電子商務會計課程學與教活動的設計以學生為本,讓學生認識有關的基礎理論和概念,從而培養他們的共通能力,並建立他們對電子商務會計的就業期望。

In Accounting for e-Business, student-centred learning and teaching activities are designed to enable students to understand fundamental theories and concepts, develop their generic skills, and address their career aspirations in Accounting for e-Business.


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市場營銷及網上推廣
Marketing and Online Promotion

本課程的目的是讓學生通過不同的學習活動,掌握市場營銷及網上推廣的概念和技能;了解商品及服務的發展和網上營商模式;評估在本地及國際市場上能達至最大營銷效益及營運效率的各種市場營銷及網上推廣方法。

This course aims to help students, through various learning activities, master basic concepts and skills in marketing and online promotion; understand the developments of products and services and online business operation; evaluate the options on marketing and online promotion to optimise effectiveness and operational efficiency in local and global contexts.


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人工智能-商業應用
AI in Business

人工智能 - 商業應用 課程學與教活動的設計以學生為本,讓學生認識有關的基礎理論和概念,從而培養他們的共通能力,並建立他們對人工智能與商業管理的就業期望。

In AI in Business, student-centered learning and teaching activities are designed to enable students to understand fundamental theories and concepts, develop their generic skills, and address their career aspirations in AI in business management.


創意英語 - 公關與營銷
Creative English - PR and Marketing

This course enables students to lay a good foundation in the basic skills and knowledge in creative use of English through applied learning contexts related to professional and vocational fields, focusing on public relations and marketing. Through application and practice, students are given opportunities to develop a set of writing, presentation, critical analysis and cultural literacy skills essential for effective communication in different genres, forms / modes and contexts, facilitating their development of essential language knowledge and skills for further studies and career pursuits in related professions.


酒店服務營運
Hospitality Services in Practice

本課程涵蓋了酒店業三個主要範疇的基礎知識,即酒店前堂、酒店客房部及餐飲服務的營運。學生將以實踐的模式學習,並到酒店交流,了解優質服務的重要性。

This course is designed to equip students with fundamental knowledge about three major aspects of the hospitality industry, namely front office, housekeeping, and food and beverage operations. Learning will be acquired through practice, and students will be given the opportunity to visit hotels to understand the importance of quality service.


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動物護理
Animal Care

本課程為對動物有興趣的學生而設,讓他們認識動物與人類和諧共存之道,以及如何為動物提供日常的護理。學生學習與動物護理相關的實務知識和技巧,為進修及從事動物護理工作奠下基礎。

This course is designed for students who have an interest in animals, in particular how animals and people depend on each other in society and how to care for them. Students will not only learn knowledge about animal care and host of work that are related to animals and skills for safe care practices, but also prepare themselves for further studies and career development in animal care.


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